WHY PPOP RARELY GETS PLAYED ON RADIO?

 

Unless you are the most successful PPOP group in the Philippines, PPOP has shown little to no love from radio stations, specifically the Contemporary Hit Radio stations, all despite having tons of requests coming from fans of PPOP groups.

Why is that?

First, let’s first explain what Contemporary Hit Radio or CHR stations are. Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by the Top 40 music charts.

Examples of CHR stations in the Philippines include but not limited to, Republ1ka FM1 87.5, Magic 89.9, Monster RX93.1, 99.5 Play FM, and Q Radio 105.1.

In short, these popular radio stations play popular songs that most people do not know about with some OPM added in accordance with Executive Order 255 series of 1987 which states that OPM must be played at least 4 times per hour.

But based on experience listening to the radio, you normally hear 1 or 2 OPM songs per hour, especially on CHR stations, most notably from artists that are not as well known to the masses, unless the song is SUPER popular.

That’s when Masa stations kick in. Unlike CHR stations which use English as a medium to talk to the listener, Masa stations use the Tagalog language or any local dialect if you are living from another area.

Masa stations tend to play songs that are known to many people. 

There are two reasons why PPOP rarely gets played on CHR stations. First, the song does NOT fit the format of the station. And second, the station has yet to connect with the labels of the PPOP groups.

If the PPOP group’s label is from a major record label like Sony or UMG, it has the best chance to be part of the station’s playlist. However, if they are part of a label like Star Music, or any other label, the chances are impossible since the radio station has yet to connect with the label.

The key for any radio station is to have connections with the labels and it is up to the music director of the station to decide if the song fits that station.

All these reasons happen despite the efforts of the fans to request a certain song on those radio stations. 

Radio stations need to embrace PPOP and give other groups a chance to shine.

PPOP is happening, PPOP is rising!